{"id":3298,"date":"2019-04-01T12:25:43","date_gmt":"2019-04-01T10:25:43","guid":{"rendered":"https:\/\/museucasteller.cat\/el-museu-casteller-de-catalunya-a-valls-inicia-el-pla-de-posicionament-previ-a-lobertura\/"},"modified":"2021-01-12T16:04:54","modified_gmt":"2021-01-12T15:04:54","slug":"plan-posicionamiento-preapertura-expertus","status":"publish","type":"post","link":"https:\/\/museucasteller.cat\/es\/plan-posicionamiento-preapertura-expertus\/","title":{"rendered":"EL MUSEU CASTELLER DE CATALUNYA EN VALLS INICIA EL PLAN DE POSICIONAMIENTO PREVIO A LA APERTURA"},"content":{"rendered":"<h5><span style=\"color: #333333;\"><strong>Se desarrolla hasta el mes de junio de este a\u00f1o por parte de la empresa Expertus Turismo y Ocio<\/strong><\/span><\/h5>\n<p><span style=\"color: #333333;\">Expertus Turismo y Ocio ha sido la empresa ganadora del concurso para la elaboraci\u00f3n y ejecuci\u00f3n del <a style=\"color: #333333;\" href=\"https:\/\/turismoyocio.expertus.es\/2019\/01\/14\/plan-posicionamiento-del-museo-casteller-de-cataluna-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Plan de posicionamiento previo a la apertura del M\u00f3n Casteller \u00b7 Museu Casteller de Catalunya en Valls. <\/a>\u00a0Desde el mes de enero se est\u00e1n redactando los documentos necesarios para ejecutar a continuaci\u00f3n las acciones de posicionamiento tur\u00edstico y cultural, como son el diagn\u00f3stico, las estrategias y el dec\u00e1logo de comunicaci\u00f3n. Por ello, la empresa est\u00e1 realizando distintas reuniones y entrevistas con grupos de inter\u00e9s del territorio.<\/span><\/p>\n<p><span style=\"color: #333333;\">Tambi\u00e9n se ha presentado el cronograma de actuaciones, donde se diferencian dos grandes apartados: por un lado, un plan de marketing y posicionamiento interno, destinado a la poblaci\u00f3n local y al M\u00f3n Casteller, donde se desarrollar\u00e1n diversas actividades de socializaci\u00f3n de la marca y el equipamiento, teniendo en cuenta de forma especial a la poblaci\u00f3n m\u00e1s joven.<\/span><\/p>\n<p><span style=\"color: #333333;\">Por otro lado, hay otro apartado de actuaciones externas destinado a los actores tur\u00edsticos, p\u00fablicos y privados de la destinaci\u00f3n Costa Daurada, as\u00ed como al mercado final. Entre las acciones destaca el desarrollo del web y redes sociales propias del museo, ya bastante evolucionada y que en breve se dar\u00e1 a conocer, y el plan de comunicaci\u00f3n y medios que se distribuir\u00e1 en un 75% online y un 25% offline. En el \u00e1mbito externo, se desarrollar\u00e1n diferentes acciones de promoci\u00f3n especialmente destinadas al canal de intermediaci\u00f3n tur\u00edstica como viajes de prensa y blogueros, viajes de familiarizaci\u00f3n de agencias de viaje y agentes tur\u00edsticos. <\/span><\/p>\n<h5><span style=\"color: #333333;\"><strong>La empresa Expertus<\/strong><\/span><\/h5>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/turismoyocio.expertus.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Expertus Turismo y Ocio<\/a>, empresa con sede en Barcelona con m\u00e1s de 25 a\u00f1os de experiencia en el sector tur\u00edstico se estructura en dos divisiones. Desde la divisi\u00f3n de consultor\u00eda, se elaboran diferentes planes y estudios (de desarrollo, marketing, viabilidad, impacto,&#8230;) para empresas y destinos. El \u00faltimo plan presentado ha sido el Plan de Marketing Tur\u00edstico de la ciudad de Manresa especializado en comercializaci\u00f3n de productos tur\u00edsticos culturales. Por otro lado, desde la divisi\u00f3n de gesti\u00f3n de patrimonio, gestionan el uso cultural y tur\u00edstico, entre otros, de dos activos de la demarcaci\u00f3n tarraconense: el Parc Sam\u00e0 de Cambrils y la Catedral y Museo Diocesano de Tarragona. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se desarrolla hasta el mes de junio de este a\u00f1o por parte de la empresa Expertus Turismo y Ocio Expertus Turismo y Ocio ha sido la empresa ganadora del concurso para la elaboraci\u00f3n y ejecuci\u00f3n del Plan de posicionamiento previo a la apertura del M\u00f3n Casteller \u00b7 Museu Casteller de<\/p>\n","protected":false},"author":14,"featured_media":3422,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[69],"class_list":["post-3298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-preapertura","tag-plan-de-posicionamiento-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EL MUSEU CASTELLER DE CATALUNYA EN VALLS INICIA EL PLAN DE POSICIONAMIENTO PREVIO A LA APERTURA &#8226; MUSEU CASTELLER DE CATALUNYA \u00b7 VALLS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/museucasteller.cat\/es\/plan-posicionamiento-preapertura-expertus\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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